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Leading from the Core

Keeping Your Vision Alive

Posted on March 20th, 2013 by Randall Taussig

Vision setting is one of the most important initiatives for entrepreneurs to undertake in the early stages of their business. It sets the stage for their future. But keeping it alive and relevant can be challenging.

Some leadership experts say that vision is what leads organizations – that it contains their purpose, passion and reason for being. Others think of it as a motivator – a reminder of what our teams are here to do and a way to keep everyone on course.

However you want to define it, having a well-articulated vision is critical for any organization. But how do you take your vision from paper to reality – and keep it alive?

The final written vision statement can certainly help you gain clarity and communicate it. But don’t stop there. It’s even more important to have a written statement that everyone in your organization completely understands and is genuinely committed to supporting.

You can further break down your vision into meaningful nuggets to make it even easier for everyone to remember and apply. For example, here are five components of vision that our clients typically use:

1. Core values (defines who you are)
2. Core focus (defines what you are)
3. 10-year target (defines where you’re going)
4. Marketing plan (defines how you’re going to get there)
5. 3-year picture (defines the journey)

Once you clearly define the key components of your vision, you can articulate it to your team – who can help make it into a reality.

Now your vision isn’t just some words that hang on the wall of your lobby or that new hires skim in your corporate handbook. It’s a living, breathing part of your organization that keeps you on-course and on-purpose!

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